seals

I'm replacing my water pump seals on my2017rc this weekend but have gotten conflicting directions on which way the seals face when installing. The flat side was originally facing inward which is opposite of what I usually see on motors. Does anyone know for sure?

Anybody else buy replacement fork seals yet? I'm a little shocked at the sticker price. $100 seems a tad steep for factory fork seals... That is only for the parts, no labor either lol.